Dan Akerson, second from right, then-chairman and CEO of General Motors, takes part in a ceremony in Shanghai on June 19, 2013.
No Corvette Stingray for the Super Bowl MVP This Year
One of the coolest prizes in all of sports is the awarding of a Corvette for being MVP. Over the last few years, Corvettes have been given to Super Bowl MVPs Eli Manning and Joe Flacco, as well as baseball’s Mariano Rivera who won Major League Baseball’s All Star MVP last July.
But sadly, no Corvette will be offered this year to the Super Bowl MVP. Instead, Chevrolet has officially confirmed to us that they will be offering the games most valuable player a new Silverado High Country pick up truck.
We learned earlier in the week that the Chevrolet Silverado would have a presence during the biggest TV event of the year, with two commercials set to air during Super Bowl XLVIII. The first commercial is for the Silverado Heavy Duty pickup truck and the commercial is called “Romance”:
We spoke with John Fitzpatrick, Marketing Manager for Chevrolet Performance Cars at NAIAS about seeing the Corvette Stingray given away to the MVP. His reply was “that depends if we can get some TV time out of it”. Last year’s post-season celebration was sponsored by another company and CBS went out of their way to not show the Corvette sitting on the field.
Having the Silverado as the MVP prize makes a lot of sense as its one of the best selling pickups in the country and has a much wider user base than the Corvette Stingray. And since Chevy has committed to two commercials running during the big game, we’re sure that got them some sort of reciprocity to see the upscale Silverado High Country on the field during the celebration following the game.
Here a photo of the 2014 Silverado High Country Pickup Truck:
Related:
[PIC] Joe Flacco Named Super Bowl MVP and Wins a 2014 Corvette Stingray
NY Giant’s Eli Manning Wins Super Bowl, MVP Title and a 2012 Corvette Grand Sport Centennial Edition
[VIDEO] Chevrolet Rewards MLB All-Star Mariano Rivera with a 2014 Corvette Stingray
Chevrolet Corvette Stingray and Camaro ZL1 will make India debut at Delhi Auto Expo
At the 2014 Delhi Auto Expo, Amaerican car brand, Chevrolet will showcase the all-new C7 Corvette Stingray and Camaro ZL1.
Chevrolet Corvette Stingray and Camaro ZL1 will make India debut at Delhi Auto Expo
At the 2014 Delhi Auto Expo, Amaerican car brand, Chevrolet will showcase the all-new C7 Corvette Stingray and Camaro ZL1.
GM taps Sweeney to head Chevy sales for U.S., report says
General Motors plans to name Brian Sweeney head of U.S. sales for Chevrolet as soon as next week in an ongoing management shuffle after the promotion of CEO Mary Barra, said two people familiar with the effort.
GM taps Sweeney to head Chevy sales for U.S., report says
General Motors plans to name Brian Sweeney head of U.S. sales for Chevrolet as soon as next week in an ongoing management shuffle after the promotion of CEO Mary Barra, said two people familiar with the effort.
2015 Chevrolet Corvette Z06 is a Technology Genius
General Motors’ website “FastLane” recently hosted a video about the role technology played in the design of the 2015 Corvette Z06’s interior.
2015 Chevrolet Corvette Z06 is a Technology Genius
General Motors’ website “FastLane” recently hosted a video about the role technology played in the design of the 2015 Corvette Z06’s interior.